AI in Higher Education Marketing 2024

Thursday 28th November 2024
9:50 am - 3:30pm
Virtual Conference

AI in Higher Education Marketing 2024 will showcase the latest innovations and practice in designing and deploying an AI strategy to maximise impact and engagement with university audiences.

The Conference will explore:

  • How to design an impactful AI deployment strategy in marketing and communications functions

  • Real examples of how AI capabilities are being unlocked and developed by university marketing teams

  • Practical insights on harnessing AI to drive automation and hyper-personalisation for all stakeholders

  • The next steps for embedding AI usage effectively into working practices and supporting staff in the transition

  • The ethical considerations on AI and how to construct a transparent, authentic and balanced approach

Why attend the conference?

Learn from the most advanced marketing and communications teams deploying AI

Understand how to translate AI adoption into real results with your audiences

Gain the tools to manage AI-led delivery in your team

Headline Speakers

Alistair Beech
Interim Head of Communications
The University of Manchester

Deon-Nadine Butler
Director of Marketing and Communications
London Metropolitan University

Tracy Playle
Chief Content Strategist and CEO
Pickle Jar Communications

Paul Napleton
Head of Digital & Marketing Automation
University of East Anglia

Agenda

09:50 am

Chair’s Welcome Address

Deon-Nadine Butler
Director of Marketing and Communications
London Metropolitan University (CONFIRMED)

10:00 am

In Conversation … How to Unleash the Power of AI in Marcomms Teams Across Higher Education

  • Where do we want to be and what do we want AI to achieve?

  • What does leading practice look like in the sector and how can we learn from industries at the forefront of AI deployment?

  • What are the parameters and the ethical considerations for development?

  • What are the next steps on staff training and adoption?

  • What does AI maturity look like and how do we develop a structure to drive transformation?

Daniel Pilkington
Head of Digital Marketing
Aston University (CONFIRMED)

10:40 am

An Approach to Designing Practical Guidelines for Marketing and Communications Practitioners

  • Designing university-wide guidelines on AI’s usage across Marcomm functions

  • Setting out the core principles and how teams can use AI for content generation

  • Exploring how to manage and evaluate the effect of university-wide guidance

  • Assessing the next steps for development as AI tools advance at a rapid pace

Alistair Beech
Interim Head of Communications
The University of Manchester (CONFIRMED)

11:20 am

Break

11:40 am

Hyper-Personalisation: Harnessing AI to Drive an Impactful Student Recruitment Campaign Journey

  • Going beyond segmentation: Developing precise personalisation through advanced machine learning

  • The data requirements needed to drive effective hyper-personalisation across all channels and touchpoints

  • Designing a more advanced approach that actively embeds the interests and behaviours of students

  • How do we want prospective students to feel and how do we provoke students to respond though hyper-personalisation?

Paul Napleton
Head of Digital & Marketing Automation
University of East Anglia (CONFIRMED)

Professor Martin Halvey
Professor in the Department of Computer and Information Sciences (CIS)
University of Strathclyde (CONFIRMED)

Stuart Hainsworth
Deputy Director of Marketing
University of Leicester (CONFIRMED)

12:30 pm

Break

1:10 pm

The AI Content Creation Conundrum: Can We Develop Authentic and Relevant Content that Delivers Improved Outcomes?

  • What is the place of AI in content creation and can it really support meaningful content that speaks to our audience?

  • Real examples: How are content and marketing teams designing and creating content using AI and is it working?

  • How are AI tools being used to better understand our audience?

  • Identifying patterns and optimising content for core audience segments

  • How do we avoid bias and ethical challenges in using AI for content?

  • The potential out there: How to develop custom AI solutions built around your communications and marketing objectives

Tracy Playle
Chief Content Strategist and CEO
Pickle Jar Communications (CONFIRMED)

1:50 pm

Embracing AI to Deliver Value to Staff and Students

  • UEL approach

  • Challenges

  • Case studies

  • Lessons Learnt and UEL AI roadmap

Donald McLeod
Director of Change and Transformation (Digital)
University of East London (CONFIRMED)

2:30 pm

Break

2:50 pm

Reimagining UK University Marketing with AI: Shifting from Competition to Cooperative Advantage

  • The flaws of competitive marketing models in higher education

  • The cost of the race to the bottom

  • AI for a cooperative advantage: customizing candidate profiles

  • From competition to cooperation: building on strengths

Professor Peter Bloom
Professor in Management
University of Essex (CONFIRMED)

3:30 pm

Conference Close

*Programme subject to change

Audience

This event is designed for all marketing, communications and digital practitioners across higher education. Those in attendance will include:

  • Directors of Marketing

  • Directors of Communications

  • Heads of Marketing

  • Heads of Communications

  • Heads of Digital

  • Heads of Design

  • Heads of Student Recruitment Marketing

  • Marketing Managers

  • Digital Content Managers

  • Digital Marketing Managers

  • Communications Managers

  • Campaigns Managers

  • International Marketing Managers

  • Web Managers

  • CRM Managers

  • UX Designers

  • Senior Marketing and Communication Officers

  • Marketing Officers

Secure Your Ticket

Public Sector (HE)

£345 + VAT

Attendance to AI in Higher Education Marketing 2024

Private Sector

£595 + VAT

Attendance to AI in Higher Education Marketing 2024

For group discounts and enquiries about your registration please contact us on enquiries@heprofessional.co.uk