Free Lunchtime Webinar
Going Beyond ChatGPT: Understanding How AI and Machine Learning can Transform Student Recruitment and Experience
Thursday 23rd May 2024, 12:30pm - 1:10pm
Keynote Speaker
Tracy Playle
Chief Content Strategist and CEO
Pickle Jar Communications
Tracy is CEO and Chief Content Strategist at Pickle Jar Communications. She is also a public speaker and coach.
Since founding Pickle Jar Communications she has worked with over 300 education institutions around the world to help them advance their approach to content strategy, content design and content marketing.
Before founding Pickle Jar Communications in 2007, Tracy worked in-house at the University of Warwick, latterly as Head of Research-TV. She chose to become a consultant so that she could have an impact across the education sector, not just within a single institution, and to have greater breadth and variety in her work.
She is also the founder of ContentEd and Utterly Content. And she is the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).
Going Beyond ChatGPT: Understanding How AI and Machine Learning can Transform Student Recruitment and Experience
What to Expect
Many of us will have started to explore the potential of generative AI in supporting our recruitment goals. But much of the focus is just on generative AI - like chatGPT and midjourney - and steers us to think about its potential for content creation. In this talk Tracy Playle will examine the potential of machine learning and generative AI in its fullest sense. From audience and market research, to segmentation. From recommendation engines, to early warning interventions when a student is at risk of dropping out. When used ethically and robustly, AI and machine learning have the potential to transform how we manage the student lifecycle. But to get there, we have to expand our imagination far beyond chatGPT.
In this session you will:
Understand multiple different applications of AI and machine learning for the student lifecycle
Consider the impact of student uses of AI on their application and admissions experience
Expand your knowledge of AI - and how it works - that goes beyond just thinking about generative AI
Know how to apply your expertise as a domain expert in collaborating to design AI solutions.
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