Premium Live Webinar
Enhancing Your Content Strategy: Creating Content That Resonates With Prospective Students
Wednesday 22 May 2024, 12:30pm - 1:00pm
Guest Speakers
Lucy O’Grady
Head of Digital Channels and Content
Canterbury Christ Church University
Lucy is a creative and results-driven digital marketing and communications leader, with over 15 years’ experience in higher education. She provides the vision and strategic leadership for the development of the University’s digital marketing channels and heads cross-functional teams spanning design, digital, CRM, and content, within the broader Marketing and Communications department at Canterbury Christ Church University.
Lauren Podd
Content Producer
Canterbury Christ Church University
Lauren has been a Content Producer and SEO Lead at Canterbury Christ Church University since early 2023. Responsible for the operational side of written content production and management, she upholds a range of experience in copywriting, SEO strategy, and collaborative working. She ensures that all content is consistent and in line with brand narrative and key messaging across all parts of the University.
Enhancing Your Content Strategy: Creating Content That Resonates With Prospective Students
What to Expect
With prospective students searching for truth and authenticity amongst an AI-generated digital world, it’s imperative that marketers nurture the authentic voice in a progressive and personable way.
Here, Lucy and Lauren will be sharing their best practices in Canterbury Christ Church University’s content strategy, whilst highlighting the need for collaboration and a strong brand identity across the institution.
This session will:
Identify content that prospective students really want to see.
Consider the importance of department and institution-wide ‘buy-in’ to ensure a successful content strategy.
Explore how brand narrative and key messaging can be effectively implemented into content to strengthen the institution’s stance within the competitive HE sector.
How to Join
Simply make sure you are logged into your HE Professional account and head to this page to watch the webinar at 12.30pm on Wednesday 22 May 2024.
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