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Clearing Action Day 2024

Thursday 14th March 2024
9:30am - 3:20pm
Virtual Conference

Clearing Action Day 2024 will offer the latest insight and analysis on trends in clearing, how universities are evolving and core innovations in applicant experience, engagement and conversion.

This online Conference will support admissions and marketing leaders to develop their strategic approach to 2024 clearing, examine how applicant decision making is evolving and examine how to deliver impactful campaigns for the next clearing window.

Objectives

  • Explore the latest research and headline trends in how applicants are interacting with clearing

  • Examine the key drivers of student decision-making and how your institution can respond

  • Assess how to enhance the impact of your applicant experience and interactions

  • Analyse the latest solutions in translating market presence into conversion

  • Gain practical insights on harnessing market insight to develop a strategic positioning within the clearing cycle



Headline Speakers

Dave Penney
Director of Marketing
UCAS

Richard Bengree
Director – Marketing, Recruitment and Admissions
University of Chester

Rebecca Alexandra Harrington
Head of Admissions and Applicant Experience
University of York


Agenda


9:30 am

Chair’s Welcome Address

 

Louise Foster-Agg
Director of Admissions
Aston University (CONFIRMED)


9:40 am

UCAS Clinic: What Do We Know about Clearing and How is it Changing?

 
  • Understanding the evolving character of the clearing audience

  • How decision making within the clearing market is changing

  • Exploring the key drivers in the growth in clearing and the approach to offer making from institutions

  • Analysing trends of international students using clearing

  • Evaluating the rise of students entering clearing after declining their original firm choice

 

Dave Penney
Director of Marketing
UCAS (CONFIRMED)


10:20 am

In Conversation: A Deep-Dive on Applicant Decision Making During Clearing

 
  • Understanding the applicant mindset at clearing

  • What are the core drivers of decision making and how are the motivators evolving?

  • Re-mapping the decision-making journey for students in clearing

  • What channels and interaction points influence applicants?

  • How should marketing and admissions teams respond to core decision making trends at clearing?

 

Richard Bengree
Director – Marketing, Recruitment and Admissions
University of Chester (CONFIRMED)

 

Jack Clare
Director of UK Student Recruitment, Access and Partnerships
University of Wolverhampton (CONFIRMED)


11:10 am

Break and Networking


11:30 am

Panel Discussion: Re-Assessing the Applicant Experience at Clearing

 
  • Evaluating the end-to-end journey of clearing applicants and what makes an outstanding experience

  • What it takes to deliver impactful conversations and offer meaningful support

  • Designing user-centred and personalised communication for prospective applicants

  • Beyond the pitch: How can your team gain a reputation for effective advice and guidance?

  • Harnessing real-time data analytics to tailor interactions and respond to trends

  • Building feedback loops: Collaborating with students to understand their applicant experience

 

Rebecca Alexandra Harrington
Head of Admissions and Applicant Experience
University of York (CONFIRMED)

 

Louise Masterson
Enquirer and Applicant Experience Manager
Edinburgh Napier University (CONFIRMED)

 

Paul Donnelly
Applicant Services Manager
Staffordshire University (CONFIRMED)


12:30 pm

Break and Networking


1:20 pm

The Countdown to Clearing: How Can Marketing Teams Prepare for a High Impact Clearing Campaign?

 
  • Building a long-term strategic plan for clearing delivery

  • Embedding clearing decision making into overall marketing campaign design

  • Approaches on resources and investment into digital channels and presence

  • Harnessing monitoring and adaptation to reflect real-time changes across a campaign

  • How marketing teams should plan for the final build up to a clearing window

 

Steve Male
Associate Director of Applicant Marketing and Market Development
Keele University (CONFIRMED)


2:00 pm

Break and Networking


2:20 pm

Transforming a CRM System for Clearing Applicants – Insights from the University of Salford

  • Designing a CRM system around the clearing journey

  • Rethinking processes and touchpoints to optimise engagement

  • Supporting continuous review of call centre interactions and enhancing the quality of calls

  • Discovering the core components for an impactful clearing process for all customers

 

Vicki Hennessy
Head of Student Recruitment and Outreach
The University of Salford (CONFIRMED)


2:50 pm

The Final Conversion: Making Your Offer Stand Out

 

This session will highlight the key opportunities during the Clearing window, to build your relationship and enable your Clearing applicants to see themselves as part of your institution.

 

Lorraine Westwood
HE Marketing Consultant
Marketing Partnership (CONFIRMED)


Conference Close

3:20 pm


* Programme subject to change


 

Audience

  • Directors of Applicant Marketing

  • Heads of Marketing

  • Heads of Admissions

  • Marketing and Admission Managers

  • Directors of Marketing

  • Heads of Data and Systems

  • Heads of Applicant Experience

  • Heads of Market Insight


Pricing

Public Sector
£345 + VAT

Attendance to Clearing Action Day 2024

Private Sector
£395 + VAT

Attendance to Clearing Action Day 2024

HE Professional
£395 + VAT

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For group discounts and enquiries about your registration please contact us on enquiries@heprofessional.co.uk


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Events Coming Up

Previous
Previous
13 March

Student Partnership and Engagement Conference 2024

Next
Next
19 March

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