Webinar: AI Marketing Analysis – Building Richer Insight on Prospective Students and Campaign Impact

Marketing and Admissions
Written By Jason Yip, Head of Marketing Web, CRM & Analytics, Newcastle University
An illustration of two characters analysing a project.

This session covers a range of action areas for conducting insight-informed marketing analysis, including:

  • Capturing deeper audience data on prospective students

  • Tools for developing rich insight on user journey, interactions and experience

  • How to advance your understanding of campaign impact through AI

  • The route to enhanced real-time data processing and visualization

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Jason Yip, Head of Marketing Web, CRM & Analytics, Newcastle University
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