Webinar: Harnessing Generative AI Tools Safely, Ethically and Effectively in Marketing and Communications – Insights from the University of Cambridge AI Working Group
Amy Mollet (Head of Social Media and AV) offers insights from the University of Cambridge’s AI Working Group, covering a range of key action points for harnessing generative AI tools safely, ethically and effectively in marketing and communications, including:
An approach to setting guidelines on using AI tools to support balance between productivity and quality output
Setting clear guidelines on the use of text generators and image tools: when can they be used and where do they offer value?
Working with marketing teams to support impactful prompt writing that aligns with institution-wide guidance
Developing policies on sensitive and private information when interacting with AI platforms
Creating a culture of transparency and communication on how AI tools are being used and how to respond to future advancements
This session was delivered as part of HE Professional’s event AI in Higher Education Marketing on 21 November 2023.
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