Webinar: Harnessing AI to Generate Student Recruitment Content – Setting up a Governance Framework for your Team

Marketing and Admissions
Written By Sally Crocombe, Associate Director Student Recruitment, Marketing and Events, University of Southampton
An illustration of a marketing campaign using generative AI.

The University of Southampton is currently in the early stages of a project testing the impact of using AI to generate student recruitment content. This session covers how the project framework was established, including stakeholder engagement, scoping, governance and the launch phase.

This case-study discussion reflects on which elements of the process have been successful or could be improved, and sheds light on the pertinent questions related to the use of GAI as a tool in student recruitment marketing teams.

This session was delivered as part of HE Professional’s event, AI in Higher Education Marketing, on 21 November 2023.

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Sally Crocombe, Associate Director Student Recruitment, Marketing and Events, University of Southampton
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