Webinar: We Need Jungle, I’m Afraid - How to Maximise Opportunities for Your Brand’s Exposure, When It (Accidentally) Finds Itself at the Heart of a Viral Social Media Craze
This webinar was delivered on HE Professional on Friday 24 February 2024. Scroll down to watch the session on demand.
About the webinar
When working as a Head of Communications, and your phone starts to buzz like crazy at a weekend notifying you that your University is being mentioned a lot on social media and in the press, you wouldn’t normally expect this to be good news. But that is exactly what happened to Lucy Stone, Head of Communications at Bath Spa University, earlier this month.
Here is the clip which started it all
One Bath Spa lecturer had tweeted in response to an episode of University Challenge, where the Quiz presenter Amol Rajan said the phrase “I can’t accept Drum and Base, I need Jungle I’m afraid”. Creative Writing Lecturer, Nathan Filer tweeted: “Someone needs to sample that phrase”
And the rest is history.
When Lucy opened her phone to find that Bath Spa University had been tagged in an evolving social media trend, now known as #IneedJungleImAfraid she knew she had to act fast, to maximise the opportunities for the brand to reach a priority target audience.
What followed next, was the trend building to tens of millions of people engaging with the posts, from not just the UK but from around the globe.
So this session will cover, if you find that you are at the heart of a social media trend, what should you do?
1) What action the Bath Spa University communication team take to ‘own’ this story?
2) What were the three most important steps we took?
3) How did we continue and build momentum of the trend?
4) What lessons did we learn?
About the speaker
Lucy Stone is Head of Communications and Brand Development at Bath Spa University, heading up the team that looks after all external and internal communications, crisis and media relations and social media.
A former BBC reporter and presenter, Lucy has worked in PR, Communications and Brand for over 15 years in various sectors including entertainment working in-house at Aardman Animation, in the motorsport industry for Yamaha and taking leading roles in several marketing and communications agencies winning multiple awards for campaigns and activations.
Lucy joined Bath Spa University just over a year ago, her first role in Higher Education.
