Webinar: Hyperpersonalisation - The Route to a Real AI-Led Engagement Model with Prospective Students

Marketing and Admissions
Written By Panel Discussion
An illustration of a personalised marketing campaign.

This panel discussion was delivered as part of HE Professional’s 2023 AI in Higher Education Marketing event. Martyn Edwards (Director of Marketing and Advancement, Loughborough University), Tracy Playle (CEO and Chief Content Strategist, Pickle Jar Communications), Professor Peter Bloom (Professor in Management, University of Essex) and Alex Tiffany (Head of Market Insight, University of Exeter), discuss the following points:

  • Deploying diverse data sources to power machine learning

  • The role of natural language processing and predictive analytics in supporting AI-led engagement for prospective students

  • The transformation of search functions and what it means for approaches to personalisation

  • Managing data limitations and resourcing constraints

  • Where the sector stands on delivering truly tailored content and messaging that matches prospective student’s motivators

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