Webinar | Enhancing Your Content Strategy: Creating Content That Resonates With Prospective Students

Marketing and Admissions
Written By Lucy O'Grady and Lauren Podd, Canterbury Christ Church University

See the full on demand session below

What to Expect

With prospective students searching for truth and authenticity amongst an AI-generated digital world, it’s imperative that marketers nurture the authentic voice in a progressive and personable way.

Here, Lucy O’Grady (Head of Digital Channels and Content) and Lauren Podd (Content Producer) share best practices from Canterbury Christ Church University’s content strategy, whilst highlighting the need for collaboration and a strong brand identity across the institution.

This session will:

  • Identify content that prospective students really want to see.

  • Consider the importance of department and institution-wide ‘buy-in’ to ensure a successful content strategy.

  • Explore how brand narrative and key messaging can be effectively implemented into content to strengthen the institution’s stance within the competitive HE sector.

Lucy O'Grady and Lauren Podd, Canterbury Christ Church University
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