Harnessing the Power of Video Marketing for Higher Education Institutions
Video marketing can be an impactful tool for enhancing student recruitment and marketing campaigns in higher education. This article explores what video marketing can bring to your recruitment strategy, including practical tips and examples from across the UK sector.
How Will Professional Services be Affected by the LLE?
As providers prepare for the introduction of the Lifelong Loan Entitlement, we consider how service delivery might be impacted.
What to Expect: Trends in Higher Education Marketing and Student Recruitment
We explore some of the most important trends dominating the student recruitment landscape across the UK’s higher education sector.
Storytelling for Gen Z: How to Tailor Your HE Marketing Campaigns for a New Generation
In this article, we explore how universities can tailor storytelling techniques in their marketing campaigns to appeal to Gen Z’s sensibilities, needs and characteristics.
How Higher Education Marketing Professionals Can Use Data to Drive Student Recruitment Campaigns in the UK
We explore how higher education marketing professionals can use data to drive their student recruitment campaigns in the UK, highlighting a number of examples of innovation in this area across the sector.
Expectation versus Reality: Managing Student Perceptions of Value for Money
Students are increasingly questioning how their university experience provides value for money; how can providers set realistic expectations?
Understanding the Use of Artificial Intelligence (AI) in Higher Education
Artificial Intelligence is asking some big questions around the future of higher education provision. But what does the use of AI mean for professional service leaders and practitioners in the sector?
Your Next Recruitment Campaign: Top Tips on Student-Generated Content
Considering getting your students involved in your marketing campaigns? This article explores top tips for HE marketers looking to work with user-generated content.
Developing a Recruitment Campaign in a Cost-of-Living Crisis
HE Professional explores how universities can adapt their recruitment campaigns to reflect concerns about the rising cost of living.
Influential Impact: How to Tailor Your Recruitment Campaigns for Parents and Guardians
Parents and guardians undoubtedly have a huge impact on student decision making. HE Professional explores how you can tailor your recruitment campaigns to appeal to their concerns.
50 Marketing Questions to Ask Students to Support Effective Campaigns
Explore the minds of prospective students: uncover 50 insightful marketing questions shaping higher education strategies.
Generating Leads in Student Recruitment Campaigns: To Gate or Not to Gate Content?
What makes a good lead generation strategy? Revolution Viewing reflect on the power of gated content in your student recruitment campaigns.
What to Look Out for: 5 Higher Education Marketing Trends to Watch in 2024
This article explores 5 key trends reshaping Higher Education marketing for 2024, offering actionable insights for professionals to adapt their strategies and attract next-generation students.
UCAS and Sutton Trust Report on Improving the Journey to Becoming an Apprentice
UCAS share key takeaways from a recent report with the Sutton Trust into the journey to becoming a higher or degree apprentice.
4 Ways to Innovate the Humble University Prospectus
Find out how higher education providers are revolutionising the traditional university prospectus through a range of creative approaches.
How to Market to International Students: 10 Key Strategies for Higher Education Professionals
Dive into the world of international student recruitment with our comprehensive guide for higher education professionals. Unlock 10 strategic approaches, from understanding diverse demographics to crafting culturally sensitive marketing materials and leveraging social media.
Understanding the Higher Education Landscape: What Percentage of People Go to University in the UK?
Student numbers are growing. This article outlines the percentage of people that go to university in the UK and some of the challenges and opportunities this presents for professional services across higher education.
How HE Marketers Can Drive Impact in Clearing Campaigns
4 key steps marketers can take to make the most out of the Clearing window.
It's Time for HE Marketers to Embrace Innovation
Unicom outline their 3-step, tried and tested approach to delivering innovative and unique HE marketing campaigns.
How to Market Student Accommodation: 10 Top Tips for Higher Education Marketing Professionals
Explore the tools to successful student accommodation marketing with these 10 expert tips for higher education professionals.