3 lessons for higher education marketing teams on delivering stand out brand campaigns

A pilot project at the University of Edinburgh enlists the help of marketing and communications staff to embed sustainability in University culture and processes.

Exploring approaches to postgraduate recruitment across your existing undergraduate student cohorts

Video marketing can be an impactful tool for enhancing student recruitment and marketing campaigns in higher education. This article explores what video marketing can bring to your recruitment strategy, including practical tips and examples from across the UK sector.

As providers prepare for the introduction of the Lifelong Loan Entitlement, we consider how service delivery might be impacted.

We explore some of the most important trends dominating the student recruitment landscape across the UK’s higher education sector.

In this article, we explore how universities can tailor storytelling techniques in their marketing campaigns to appeal to Gen Z’s sensibilities, needs and characteristics.

We explore how higher education marketing professionals can use data to drive their student recruitment campaigns in the UK, highlighting a number of examples of innovation in this area across the sector.

Students are increasingly questioning how their university experience provides value for money; how can providers set realistic expectations?

Artificial Intelligence is asking some big questions around the future of higher education provision. But what does the use of AI mean for professional service leaders and practitioners in the sector?

Considering getting your students involved in your marketing campaigns? This article explores top tips for HE marketers looking to work with user-generated content.

HE Professional explores how universities can adapt their recruitment campaigns to reflect concerns about the rising cost of living.

Parents and guardians undoubtedly have a huge impact on student decision making. HE Professional explores how you can tailor your recruitment campaigns to appeal to their concerns.

Explore the minds of prospective students: uncover 50 insightful marketing questions shaping higher education strategies.

What makes a good lead generation strategy? Revolution Viewing reflect on the power of gated content in your student recruitment campaigns.

This article explores 5 key trends reshaping Higher Education marketing for 2024, offering actionable insights for professionals to adapt their strategies and attract next-generation students.

UCAS share key takeaways from a recent report with the Sutton Trust into the journey to becoming a higher or degree apprentice.

Find out how higher education providers are revolutionising the traditional university prospectus through a range of creative approaches.

Dive into the world of international student recruitment with our comprehensive guide for higher education professionals. Unlock 10 strategic approaches, from understanding diverse demographics to crafting culturally sensitive marketing materials and leveraging social media.

Student numbers are growing. This article outlines the percentage of people that go to university in the UK and some of the challenges and opportunities this presents for professional services across higher education.