Interview: How Can We Harness Real Automation for HE Marketing Leaders?

In this interview, Samuel Spiers (CRM Marketing Manager, Newcastle University) and Paul Napleton (Head of Digital & Marketing Automation, University of East Anglia) discuss the future of automation in HE Marketing. The discussion explores challenges to successfully harnessing automation in campaigns; what the use of automation and AI looks like in practice for marketing teams and how it might transform marketing in higher education; and effective solutions to ensure automation is a key part of strategic planning.

About the participants

Samuel Spiers
Sam is a CRM Marketing Manager at Newcastle University with over 5 years’ experience in the Higher Education Sector. In his current role Sam leads Newcastle University's central marketing CRM team with responsibilities including the management and ownership of the marketing CRM systems within the university.

With a keen interest in nurturing the student journey, Sam and his team assess how the they can utilise new technologies and CRM systems to enhance and streamline the university’s marketing processes through automation.

Paul Napleton
Paul is Head of Digital & Marketing Automation at the University of East Anglia in the U.K. He is responsible for digital marketing strategy, tools and platforms as well as website optimisation and best practice. This includes maximising CRM opportunities for dynamic, personalised touchpoints — building a 360-degree view of audiences by unleashing the power of data. Paul is still relatively new to the higher education sector, having recently moved at the start of 2021. He has previously worked for several leading brands in financial services and in digital, innovation and content marketing positions. Connect with him on LinkedIn.

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