Harvey Atkinson (Head of Student Communications and Campaigns, University of Sussex) explores joined up thinking with student services teams to deliver compassionate and supportive student communications.

Do students recognise themselves in our communications? How can our messaging and tone best reflect the voice of a diverse student body?

This short session will explore the key components of compassionate leadership, including personal insights from the speaker.

This session covers the development of global recruitment strategies and the areas that all institutions need to consider when building their own plans.

This article details the decision-making process of students. It outlines the stages of awareness, consideration, and decision, emphasising the role of research and peer reviews.

Lucy O’Grady and Lauren Podd will be sharing their best practices in Canterbury Christ Church University’s content strategy, whilst highlighting the need for collaboration and a strong brand identity across the institution.

This article explores how professionals at the Lifelong Learning Centre at the University of Leeds are striving to align marketing and outreach strategies for greater impact.

This article explores three content marketing initiatives and strategies employed by the content marketing team at the University of East London to engage with 3 core audiences: Gen Z, Mature Audiences and Gen Alpha.

If you find that you are at the heart of a social media trend, what should you do? This session explores a recent case study from Bath Spa University.

We often take efforts to reduce the amount of paper we use, yet digital content also has a carbon footprint. This article offers guidance on how HE professionals reduce their digital carbon footprint.

Marketing leaders at Leeds Beckett University share their steps to success for making international prospective students feel welcome and supported throughout the decision making process.

We must come together to tell the incredible stories, such as that of the twinning initiative, that communicate the power education has to transform lives.

HE Professional explores 4 action points HE providers can focus on to increase apprenticeship applications based on findings from a recent report by UCAS and the Sutton Trust.

AI has the potential to help turn the tide by inspiring the next generation to make more informed decisions about their educational and career journeys. Simon Pride argues that marketers need to resist the short-term recruitment pressure and instead focus attention upstream.

This panel discussion explores how the use of hyper-personalisation in HE marketing campaigns can support AI-led engagement with prospective students.

Lorna Gozzard outlines a series of top tips for integrating effective social media strategies in student recruitment campaigns.

Discover how you can use generative AI safely, ethically and effectively in marketing and communications with insights from the University of Cambridge’s AI Working Group.

This webinar explores how you can build richer insight on prospective students and campaign impact by using AI to support your marketing analysis.

The University of Southampton is currently in the early stages of a project testing the impact of using AI to generate student recruitment content. This session covers how the project framework was established, including stakeholder engagement, scoping, governance and the launch phase.

A truly strategic approach to marketing for a HEI is far vaster than we have ever given it credit for.