Premium Live Webinar | Enhancing Your Content Strategy: Creating Content That Resonates With Prospective Students
Lucy O’Grady and Lauren Podd will be sharing their best practices in Canterbury Christ Church University’s content strategy, whilst highlighting the need for collaboration and a strong brand identity across the institution.
Moving Beyond Traditional Content Marketing with the University of East London
This article explores three content marketing initiatives and strategies employed by the content marketing team at the University of East London to engage with 3 core audiences: Gen Z, Mature Audiences and Gen Alpha.
Webinar: We Need Jungle, I’m Afraid - How to Maximise Opportunities for Your Brand’s Exposure, When It (Accidentally) Finds Itself at the Heart of a Viral Social Media Craze
If you find that you are at the heart of a social media trend, what should you do? This session explores a recent case study from Bath Spa University.
How to Reduce Your Digital Carbon Footprint: A Guide for HE Professionals
We often take efforts to reduce the amount of paper we use, yet digital content also has a carbon footprint. This article offers guidance on how HE professionals reduce their digital carbon footprint.
How We Communicate with International Applicants Matters Now More Than Ever
Marketing leaders at Leeds Beckett University share their steps to success for making international prospective students feel welcome and supported throughout the decision making process.
The Importance of Collective Storytelling in Higher Education: UUKi’s #TwinForHope Campaign
We must come together to tell the incredible stories, such as that of the twinning initiative, that communicate the power education has to transform lives.
4 Action Points to Increase Higher and Degree Apprenticeship Conversions
HE Professional explores 4 action points HE providers can focus on to increase apprenticeship applications based on findings from a recent report by UCAS and the Sutton Trust.
Webinar: AI - Short Term Recruitment Win or Long-Term Salvation for Higher Education?
AI has the potential to help turn the tide by inspiring the next generation to make more informed decisions about their educational and career journeys. Simon Pride argues that marketers need to resist the short-term recruitment pressure and instead focus attention upstream.
Webinar: Hyperpersonalisation - The Route to a Real AI-Led Engagement Model with Prospective Students
This panel discussion explores how the use of hyper-personalisation in HE marketing campaigns can support AI-led engagement with prospective students.
How Can You Integrate Organic Social Media into Student Recruitment Strategies? Insights from the Royal College of Art
Lorna Gozzard outlines a series of top tips for integrating effective social media strategies in student recruitment campaigns.
Webinar: Harnessing Generative AI Tools Safely, Ethically and Effectively in Marketing and Communications – Insights from the University of Cambridge AI Working Group
Discover how you can use generative AI safely, ethically and effectively in marketing and communications with insights from the University of Cambridge’s AI Working Group.
Webinar: AI Marketing Analysis – Building Richer Insight on Prospective Students and Campaign Impact
This webinar explores how you can build richer insight on prospective students and campaign impact by using AI to support your marketing analysis.
Webinar: Harnessing AI to Generate Student Recruitment Content – Setting up a Governance Framework for your Team
The University of Southampton is currently in the early stages of a project testing the impact of using AI to generate student recruitment content. This session covers how the project framework was established, including stakeholder engagement, scoping, governance and the launch phase.
Unleashing the Potential of Marketing for Higher Education: Diversifying for a Sustainable and Successful Future
A truly strategic approach to marketing for a HEI is far vaster than we have ever given it credit for.
Creating Compelling Marketing Campaigns for Postgraduate Study: The Art of Audience Segmentation
To deliver impactful recruitment drives for postgraduate students, it’s essential to segment your audience.
AI and the Applicant Journey: The Future of Creative Education?
Can AI help young people make better educational decisions and shape their futures according to their own individual interests and skills?
Postgraduate Recruitment Events: Diverse Options for a Diverse Audience
Simon Fairbanks considers the options available to HE marketers and advocates for creativity and innovation in postgraduate recruitment events.
Embrace the Magic of Higher Education: 3 Tips to Level Up Your Marketing Campaign
psLondon share three tips to help you level up your higher education marketing.
Interview: How Can We Harness Real Automation for HE Marketing Leaders?
In this interview, Samuel Spiers (Newcastle University) and Paul Napleton (University of East Anglia) discuss the future of automation in HE Marketing
The Impact of the Cost-of-Living Crisis on Student Decision-Making
UCAS provides insight to how prospective students are really feeling about the cost of living and how it’s influenced their university decisions.