There is a growing disconnect between traditional marketing strategies and the evolving needs of today's students. We highlight the importance of understanding student aspirations, anxieties, and preferred communication channels to foster genuine connections and build trust.

This article highlights 10 key trends reshaping the Higher Education market, offering actionable insights for higher education professionals to tailor their strategies and attract the next generation of students.

Unlock the power of social media marketing to attract students to your UK higher education institution. Discover strategies for understanding your audience, leveraging diverse platforms, creating engaging content, and measuring results.

This article explores 15 fresh and innovative solutions to supercharge your social media marketing for higher education and connect with future students in a meaningful way.

Discover the most effective marketing strategies for attracting prospective students to your higher education institution.

The market for prospective students is increasingly competitive in the UK higher education sector. In this blog, we explore 8 key strategies marketers can use to increase student enrolment.

Discover 5 digital marketing innovations poised to revolutionise higher education outreach and recruitment.

PQA: What are Post-Qualification Admissions, how will the system work and what are the steps for implementation?

Want to boost the results of your next higher education marketing campaign? Read five tips from the HE Professional team.