Simon Pride, Head of Recruitment and Marketing, Arts University Bournemouth 09/01/2024 Simon Pride, Head of Recruitment and Marketing, Arts University Bournemouth 09/01/2024

Webinar: AI - Short Term Recruitment Win or Long-Term Salvation for Higher Education?

AI has the potential to help turn the tide by inspiring the next generation to make more informed decisions about their educational and career journeys. Simon Pride argues that marketers need to resist the short-term recruitment pressure and instead focus attention upstream.

Panel Discussion 08/01/2024 Panel Discussion 08/01/2024

Webinar: Hyperpersonalisation - The Route to a Real AI-Led Engagement Model with Prospective Students

This panel discussion explores how the use of hyper-personalisation in HE marketing campaigns can support AI-led engagement with prospective students.

Amy Mollet, Head of Social Media and AV, University of Cambridge 11/12/2023 Amy Mollet, Head of Social Media and AV, University of Cambridge 11/12/2023

Webinar: Harnessing Generative AI Tools Safely, Ethically and Effectively in Marketing and Communications – Insights from the University of Cambridge AI Working Group

Discover how you can use generative AI safely, ethically and effectively in marketing and communications with insights from the University of Cambridge’s AI Working Group.

Jason Yip, Head of Marketing Web, CRM & Analytics, Newcastle University 11/12/2023 Jason Yip, Head of Marketing Web, CRM & Analytics, Newcastle University 11/12/2023

Webinar: AI Marketing Analysis – Building Richer Insight on Prospective Students and Campaign Impact

This webinar explores how you can build richer insight on prospective students and campaign impact by using AI to support your marketing analysis.