Unlock the power of social media marketing to attract students to your UK higher education institution. Discover strategies for understanding your audience, leveraging diverse platforms, creating engaging content, and measuring results.

This article explores 15 fresh and innovative solutions to supercharge your social media marketing for higher education and connect with future students in a meaningful way.

Discover the most effective marketing strategies for attracting prospective students to your higher education institution.

Delving into the concept of widening participation in higher education, this article explores its meaning, significance, and strategies for achieving a more inclusive and equitable educational landscape.

The market for prospective students is increasingly competitive in the UK higher education sector. In this blog, we explore 8 key strategies marketers can use to increase student enrolment.

Discover 5 digital marketing innovations poised to revolutionise higher education outreach and recruitment.

Phil Smith explores the role of the student voice in higher education, how it is captured and how to make it count.

A guide assessing how mental health affects students and the key warning signs for all higher education staff.

Student mental health is a complex issue. Here at HE Professional we have put together a list of tips on how to talk to students about mental health.

What is lifelong learning, what does it involve and why is it important to the individual, employer and skills sector?

PQA: What are Post-Qualification Admissions, how will the system work and what are the steps for implementation?

A guide to the 10 most common university complaints by students and how these cases are being handled across the higher education sector.

This blog piece outlines the benefits of creating an effective higher education curriculum that supports the mental wellbeing of students.

Dr Lisa Taylor explores the development and delivery of the Peer enhanced e-placement (PEEP) during the Covid-19 crisis

What is inclusion in higher education? There’s a wide range of definitions. Read here for more information on this important subject.

Digital activities in higher education represent the way students want to learn now and in the future. Here are some practices you can put in place.

Measuring student success in higher education is difficult to get right. Explore the advice in this blog to discover the practical success metrics.

To increase retention rates and reduce dropout numbers, you need to continue enhancing the student experience. Here’s how to do it.

There are many ways of measuring student engagement in higher education. Here are a number of effective methods you can implement.

A look at how mental health affects students; what the data says, what the problem is and what universities can do.