Engaging students can be a challenge for universities, especially professional services. We bring together a list of effective strategies that higher education institutions can implement to increase engagement.

Schools are vital partners for universities in meeting access and widening participation objectives. This article explores successful strategies for raising attainment through school partnerships.

The Lifelong Learning Entitlement (LLE) is due to launch in late 2025. But what does it mean for the higher education sector?

AI is transforming higher education but not without risk. We explore the major ethical considerations all providers should be taking into account.

AI is transforming higher education. This article explores the tools that professional service teams can adopt to help them take advantage of the benefits and improve efficiency.

As digital presence becomes increasingly important for employability services in the HE sector, we explore how to set up your virtual career fair for best impact.

Video marketing can be an impactful tool for enhancing student recruitment and marketing campaigns in higher education. This article explores what video marketing can bring to your recruitment strategy, including practical tips and examples from across the UK sector.

As research indicates a drop in engagement with university careers services, we explore solutions for employability professionals looking to enhance their service impact.

Area-based measures of disadvantage have been a staple of widening participation agendas in higher education for some time now. But what exactly are these measures and how can they be used to improve equality of opportunity in the UK?

We explore some of the most important trends dominating the student recruitment landscape across the UK’s higher education sector.

In this article, we explore how universities can tailor storytelling techniques in their marketing campaigns to appeal to Gen Z’s sensibilities, needs and characteristics.

This article explores the Rector's role at St Andrews in enhancing student representation and rebuilding trust within the university community.

Helen Hook shares AGCAS research into the confidence of careers professionals to deliver enterprise education to students. She identifies ways to improve staff confidence, sharing practice from University of Birmingham and issues an invitation to join a wider enterprise educator network.

Data and insight can help to support graduate outcomes and employability in higher education. In this article we explore how careers professionals can use it to enhance service delivery.

Students are increasingly questioning how their university experience provides value for money; how can providers set realistic expectations?

What is a first-generation university student and how can the higher education sector in the UK do more to support them?

The challenges of student life have never been greater, but 60% of students are unaware of the full scope of services offered to them at their college or university. It’s time to reframe student support.

Disadvantaged groups are still underrepresented in degree apprenticeships. What can higher education providers do to change this?

Artificial Intelligence is asking some big questions around the future of higher education provision. But what does the use of AI mean for professional service leaders and practitioners in the sector?

Students want careers to be threaded throughout their course, so how do we encourage early engagement with careers education, and sustain this throughout the student lifecycle?