This guide delves into the world of marketing intelligence, empowering teams to gather, analyse, and leverage data for strategic decision-making, attracting students, and propelling your institution forward.

This article provides a comprehensive guide for higher education professionals, outlining key strategies and tactics to effectively market to students.

UK higher education faces a competitive student market. This article outlines key strategies and tools for institutions to attract top talent through data-driven, personalised marketing that showcases their value proposition and fosters meaningful student engagement.

This article delves into the marketisation of higher education, exploring its implications for institutions, faculty, and students, and offering insights for navigating this complex landscape.

This guide provides experienced marketers with practical insights to elevate their university's marketing efforts and look towards future innovation.

Unlock the secrets to successful student recruitment in UK higher education. Dive into our comprehensive guide for professional service leaders, featuring expert strategies on digital marketing, content creation, social media, and more.

This guide unveils how to develop a comprehensive research plan, empowering HE professionals to make informed decisions, attract ideal students, and drive student recruitment.

Explore what higher education marketing is and the key trends and challenges facing marketing leaders in the sector.

University career services bridge the gap between academia and employability, offering employers a targeted talent pool and enhancing graduate success.

Unlock the power of email marketing to attract, engage, and retain students. Discover effective strategies to enhance recruitment and foster a strong sense of community.

Equip your graduates for UK job market success. Discover the top 8 skills employers crave and practical strategies to integrate them into the curriculum and service delivery.

There is a growing disconnect between traditional marketing strategies and the evolving needs of today's students. We highlight the importance of understanding student aspirations, anxieties, and preferred communication channels to foster genuine connections and build trust.

This article highlights 10 key trends reshaping the Higher Education market, offering actionable insights for higher education professionals to tailor their strategies and attract the next generation of students.

Unlock the power of social media marketing to attract students to your UK higher education institution. Discover strategies for understanding your audience, leveraging diverse platforms, creating engaging content, and measuring results.

This article explores 15 fresh and innovative solutions to supercharge your social media marketing for higher education and connect with future students in a meaningful way.

Discover the most effective marketing strategies for attracting prospective students to your higher education institution.

Delving into the concept of widening participation in higher education, this article explores its meaning, significance, and strategies for achieving a more inclusive and equitable educational landscape.

The market for prospective students is increasingly competitive in the UK higher education sector. In this blog, we explore 8 key strategies marketers can use to increase student enrolment.

Discover 5 digital marketing innovations poised to revolutionise higher education outreach and recruitment.

Phil Smith explores the role of the student voice in higher education, how it is captured and how to make it count.