Webinar: Do You Hear What I Hear? Driving Innovation with User-Centred Communications through Partnership with Students

Student Experience & SatisfactionMarketing and Admissions
Written By Liz Wilmshurst, Head of Communications, University of Leeds

In this session from our 2024 Student Communications Conference, Liz Wilmshurst (Head of Student Communications, University of Leeds) covers the following questions:

  • Do students recognise themselves in our communications and how can our messaging and tone best reflect the voice of a diverse student body?

  • Where can focus groups and direct student involvement in communications deliver real value and what does it take to support meaningful dialogue?

  • How do we support student needs through the student journey without overwhelming them?

  • How do we understand ever-changing preferences and interests?

  • What role should personalisation play and how do we segment our audience?

Liz Wilmshurst, Head of Communications, University of Leeds
Previous

Regional Disparities in Higher Education: A Guide for Widening Participation Professionals
Next

Nurturing Employer Partnerships for Long-Term Success at LSE Department of Management